SNAPnSAVE is a shopping app that gives you cashback when you shop in-store. It uses a tier system that allows you to unlock badges with the more till slips that you scan.
I designed the characters for the tiers, I was given the names of the characters and had a lot of freedom with putting faces to the names. I tried to keep their designs simple yet playful, also adding little backdrops to spark some story elements. It was a really fun project to be apart of and I was happy with the end result.
The initial silhouettes and sketches were done in Photoshop, then cleaned up and rendered in Toon Boom Harmony.
Fat Cat
Gold Digger
Aisle Raider
Happy Snapper
Snap you Must
Snapalot
Snapper Overlord
Super Snapper
Whipper Snapper
Maximus Couponus
Yaaar Snapper